A Committed Client: Alain Côté Auto Parts

Alain Côté Auto Parts has four stores in the greater Quebec City area, and has been a Mechanic Web Services client for several years.

Over time, the managers and employees of this company have developed the reflex of seizing opportunities for ‘field’ and ‘human’ content, and then sharing them with Geneviève Lizotte, their Account Manager at Mechanic Web Services. This close relationship with Geneviève is producing great results.

Effective Posts

In addition to promotional offers, the Alain Côté Auto Parts Facebook page has published many posts that reflect company life, showcasing its employees and customers. These posts have various themes: recognition of employee excellence, staff promotion notices, customer appreciation and their stories, to name a few.

Here are some examples:

The Saint-Raymond branch team wanted to highlight the excellent work of Marie-Josée Paquin, who was named Representative of the Year at Alain Côté Auto Parts. To view the publication, click on the image: 

The management of Alain Côté Auto Parts was pleased to announce the appointment of Kate Blouin to the position of Administrative and Human Resources Director. To view the post, click on the image.

Marie-Josée Paquin, representative for Alain Côté Auto Parts, took advantage of her visit to one of the company’s customers, Garage Jean-Yves Godin in Saint-Raymond, to photograph their Happiness Advisor. Many subscribers fell in love with Vegas.

Positive Reactions

As you can imagine, these posts received many ‘likes’ and generated several very positive comments on the Alain Côté Auto Parts Facebook page. These types of posts also build up the company reputation, support a sense of belonging among employees, while putting the spotlight on their customers and the close business relationship the company has with them. All this helps to grow and strengthen the branding of Alain Côté Auto Parts, and its Facebook page subscribers continue to see the company in a favourable light.

Now, we challenge you to publish, during the month, a post that highlights your team on your Facebook Business page!

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